Videos are a powerful tool to optimize website viewers to stay on your site a while and take action with your product or service. Considering one-third of all online activity is watching video-and that statistic is growing year after year-using video can be a great way to connect with your audience.
When it comes to your businesses presence online, video is necessary. Videos are commonly shared on social media, typically are preferred over text, and often earn a more significant return on investment that other forms of marketing.
The whole aim of an advertising effort or search engine optimization is to bring customers to your site, to buy your product. However, your page rank or awesome campaigns won’t help you turn people into clients unless when they get to your page they know what to do.
Marketers call this the “Call to Action.” You need to convince someone on the website to take the next steps. You need to be able to guide them through your website, building trust, helping them understand what you do, so they can end up at the checkout page, putting down money on what you offer.
One great way to turn casual viewers into committed clients is to use an explainer video. An explainer video is usually an animated video with a blank, whiteboard background, that spends a minute or two describing your service and what makes you unique.
Here’s three main reasons how an explainer video can get you buyers:
1. Brand Authority
An investment in whiteboard explainer videos show your company takes seriously its user experience. Viewing an animated video about your process tells the customer that you are professional and invested in what you do, and not a sketch. This type of video can also help your brand by providing a little humor-building audience relatability-and a chance for you to create content that can easily be shared over and over again, and constantly referenced.
2. Learning Styles
Explainer videos tap into multiple senses. The video animation provides a visual representation of your product, while the voiceover further provides audio to additionally explain the service. Text, though limited, also makes an appearance in the video. With these videos, you can target several different ways people consume content online-video, audio, and text! This makes these very effective.
3. The Call to Action
After taking a viewer through the steps of what you do and how you do it, you can end the video by telling the viewer the next step. Do you want them to sign up for an email list? Do you want them to go straight to their cart and buy? Or maybe you just want them to send you a message. If someone is engaged enough to watch the whole 1- to 2-minute video, chances are you have a committed client in the making. All you need to do is put a bow on the situation by telling them what they must do now.
There are several companies dedicated to making videos, but you can also find specialists in creating custom animated explainer videos or hire a freelancer. Whatever route you go with, make sure they have a proven track record and provide videos of the highest quality to maximize for best results in your marketing campaign.