Many ways can be done to increase website visitor traffic, one of which is by implementing SEO (Search Engine Optimization) on the website that you are managing.
If you are a beginner in website management, SEO is something that you must master, you should know what SEO is, the benefits, how it works and the types of SEO that will help you understand SEO itself.
Of course, this article will help you get to know SEO more clearly and will certainly be easy for you to understand.
What is SEO?
What is SEO anyway? SEO stands for Search Engine Optimization which is a technique used to optimize a website with the aim of making it easier for search engines to find pages/websites and place them on the first page of search engines with keywords determined by the user.
By occupying the first page or by ranking first in the search engine, it will have more potential to get more visitors.
SEO is very focused on the keywords inputted by the user, therefore applying this SEO technique will help you find the right target user for all the content you create. Of course, by filtering existing keywords, users with the right target will benefit from the content you create. With the benefits obtained by users from the content you create, it is not impossible if users will return to your website and read the updated content that you provide.
What are the benefits of SEO?
Why should we implement SEO on our website?
You know the function of SEO is to help make it easier for search engines to rank websites in search engines so that they can be displayed according to the relevance of the keywords that users input.
In addition, using SEO techniques on the website, will increase visitor traffic much more on the first page. Of course, many visitors will visit your site if you successfully apply this SEO technique and appear on the first page of the search engine. Users will automatically choose the first website they see to get information faster.
The benefit of implementing SEO on the website that you will get is the relevance or accuracy of the target. Search engines will direct visitors to the destination they want by inputting keywords. This will make the website or content you create more in line with the expected target.
Increase Trust in your website
Websites that appear on the first page are certain to have higher customer trust. That’s because the recommendations given by search engines are considered very relevant and provide the information needed by users.
If you are a businessman or a marketer, SEO can be used to increase brand awareness that provides benefits many times over. How could you not? Just imagine that the application of SEO will increase search engines to find your website, if your website is on the first page causing many new people to know about your website. It will unconsciously become a promotion that has the opportunity to bring in new customers.
You can utilize SEO techniques to do 24-hour promotion at no cost. It is different if you use Google ADS which requires extra costs to bring in buyers. By using SEO you can promote your brand 24 hours without stopping as long as your site is not lost.
Then how does SEO work?
You must want to know how SEO works itself, right?
You need to note that search engines will help users find the topics they are looking for by inputting keywords. Therefore, you must determine the right keywords for the articles or content that you want to publish.
But even determining keywords is not effective if you don’t know how search engines work and how search engines can place your website in the top position between rank 1 to rank 3.
Search Engines or what we better recognize as search engines have three main tasks to filter the requests you input.
Crawling is the first process performed by search engines. Search engines will perform this crawling with the aim of collecting detailed information from a website. This process is carried out by bots that work continuously to collect website details such as pages, titles, keywords, images to internal links on the website.
After the search engine crawls, the data will be stored in the search engine database with certain keywords. Pages that have not been indexed will not appear on the search engine.
At this processing stage, the search engine will receive requests from users with keyword input typed in the search engine. Furthermore, the search engine will compare keywords by comparing websites that are indexed in the search engine database.
Calculating relevancy is a comparison of website pages that have previously been indexed to find websites with relevant keywords according to user requests. The more relevant the website, the more likely it is to appear on the main page of the search engine.
This stage is a search engine step by providing website pages that are relevant to the user’s request. Each search engine has a different algorithm to determine a page that will be displayed on the first page. Each search engine has a different algorithm, therefore there will be different search results displayed even with the same keywords.
Search engines will not be arbitrary in positioning search rankings. Search engines will perform the above process to display relevant pages for users with relevant keyword input. This is closely related to SEO (Search Engine Optimization) where the more relevant the website page, the more likely it is to get the top ranking.
SEO itself works to optimize the keywords used to be easily indexed by search engines so that the page gets the top rank and is displayed on the main page of the search engine according to the relevance of the keywords entered by the user in the search engine.
Types of SEO
After you know how search engines work in filtering websites to be displayed on the main page, then you must know the types of Search Engine Optimization.
1. On Page SEO
On page SEO is SEO optimization on the front page of the website by paying attention to Permalink, Content Title, Content Structure, Content Images, Keyword Distribution, Content Quality, Internal linking and SEO related elements (meta description, tags, etc).
By practicing on page SEO on the website, it can optimize the website page to get a higher rank and easier to appear in search engine searches.
In addition, you must also have relevant quality content so that search engines can find your website with relevant keywords. With relevant content, it will answer the needs of the audience, right?
2. Off Page SEO
If on page SEO focuses on the internal website, it is different from off page SEO which focuses more on the external website.
Off page SEO is an SEO optimization effort outside the website by paying attention to aspects that should be improved, such as: Link building (embedding backlinks), increasing Domain Authority (DA), increasing PA (Page Authority), and promotion through social media or other marketing.
By implementing this off page SEO, your website will have high credibility so that it gets the trust of Google to be placed in the top rankings.
3. Technical SEO
Technical SEO is an effort to optimize SEO from the inside of the website, by paying attention to aspects such as: Website speed, website structure, XML Sitemap, Security (SLL), SEO Friendly Theme, website layout and navigation.
By applying technical SEO, your website will have a good structure and is easy to read by search engines.