Microsoft Changes for Advertisers

Chuck Forbes – July 13, 2022

Previously our team has discussed how Google and Facebook are increasing their verification for advertisers as the growing need to protect the ad experience for marketers and searches surfaced. Microsoft has now joined the party, releasing a statement that they plan to implement a new advertiser verification feature.

What Does Advertiser Verification Do?

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Net Influencer Announces Expansion of Its Editorial Team

The new hires come as Net Influencer looks to further its commitment to chronicling and celebrating the people and ideas that are shaping culture.

Net Influencer announced an expansion of its editorial team with the addition of three new members focused on the creator economy. The new hires come as Net Influencer looks to further its commitment to chronicling and

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5 Ways That UX Developers Influence SEO

User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it. 

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies

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How to Create a Successful Email Marketing Campaign

When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I could just “CC” everyone from my Gmail account and thoughtfully place photos of our products throughout the text like I did in Microsoft Word. I’ll never forget finishing that first email after what seemed

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Google Search Console Insights Integration with GA4 Data

Matt Crowley – July 18, 2022

Google recently announced that Search Console Insights now support integration with Google Analytics 4 (GA4) properties. This is a continuation of Google’s integration of GA4 with other Google products and a welcome step. However, the reporting functionality this provides is minimal and is unlikely to be widely used.

What is Google Search Console

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Spot Raises $5.5M in Seed Funding Led by Freestyle

Capital to help next-gen communication platform double down on technology, expand user base

Today, next-generation communications platform, Spot, announced $5.5M in combined Seed Round funding led by Freestyle and additional investors, including Liquid 2 Ventures, Community Access Fund, and Founder’s Co-Op. The Seattle-based company was established by Outreach co-founders, Gordon Hempton and Wes Hather.

Spot helps high-performing organizations communicate more

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Are Modals In Web Design A UX Disaster?

Modals, a nifty little feature that allows you to display different messages at the top of your website, have been touted as extremely useful. Some even claim that they are helpful enough to completely replace the banner ads we all hate so much. But are modals in web design a UX disaster?

If you are unfamiliar with the term, a

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