Guide to the SERP Ranking – How to Level-Up the SERP Ranking of Your Website
SERP (Search Engine Result Page) ranking is the most desirable place you want to have for your website. That is to the result of any query or question on Google. The greater SERP ranking will ensure more traffic to your website. This will ensure high conversion rates. Here is a promising guide to getting a better ranking.
Let’s first learn the ranking game of Google SERP.
STEP -1 Attractive titles with proper keywords
The title of your content is the first thing the user sees. It should be attractive enough, showing the capability of answering queries. And should have keywords that can lead to relevant search results.
The Google algorithm displays the most informative results. In their mission statement, they say it’s to organize the world’s information and make it universally accessible and useful.
You have to ensure reliable content for the viewers once they launch your site. This is based on both the B2B or B2C searches. The easy way to do so is by creating Attractive titles. These have to serve the purpose of the search. They have to be promising enough. For example, anyone searching ‘hacks for cashback’ will gravitate more towards a title like “10 Best hacks to get amazing Cashbacks”. Rather than a simple one like “Cashback hacks”.
Developing new SEO strategies for your site is the next step. For that let’s know-
STEP-2 Understanding Google’s Algorithm.
According to Moz, there are near about 500-600 changes in the Algorithm. Google executives like Gary Illyes and John Mueller in some way or the other confirmed it. So be updated about the new algorithm changes.
Your site may seem to be banned due to low traffic. But Google does not always publicly declare the changes.
For example- The Mobile-Friendly update of April 2015. It complies with favoring sites that are mobile-friendly. Also may enforce penalties for those who aren’t.
The Penguin Update in 2012 which is designed to deem the spamming search result. Most of the time done by buying links to boost Google Rankings.
This and various other updates like Panda, hummingbird, Google EMD, Phantom, Penguin, etc tell us a lot about the algorithm.
To track the updates you can go through sites like Moz’s Google Algorithm Change History. Knowing these will help you develop good strategies for SEO.
STEP-3 Know your Current Search Ranking.
It is very important to know where you stand currently. It comes in handy to assess your growth. To assess your keyword ranking SERP.COM will help you. This shows the number of results on monthly searches, rank on specific searched terms, cost-per-click for paid search, etc.
There are different analyses stating the reasons for the decreased traffic. One of which is slow sites, this will decrease traffic remarkably. The delay for a mere 3-4 sec tends to lose interest in the content. The best example of this is Walmart. WebPerformanceToday stated that Walmart had a steep decline in conversions after the site load times increased by 4 seconds.
To help you with the ranking periodically check on your site’s status on PageSpeedInsights.
STEP-4 Maintaining Organic Traffic.
The traffic is more on organic sites than nonorganic sites. The visitors trust organic sites more. Nonorganic sites like paid searches and social media attract fewer visitors. According to BrightEdge, there were organic sites that attracted more than 51% B2B and B2C website visitors. And Social could do only a mere 5%.
Although there is no harm in advertising your site, only if there are not enough or no results to the given search. In this case, visitors tend to visit the non-organic sites too. Doing so, ROI is the main factor to keep in mind. Also, that PPC adds well to your site with good revenue.
STEP-5 Making your site Mobile Friendly for Better SERP Ranking.
If you haven’t made your website mobile-friendly then it’s the first thing to do now. Google’s algorithm favors mobile pages as we discussed earlier. Mobile site optimization is a very important step.
The loading speed and better experience on mobile will boost your SERP ranking. One way to do it is by adding an AMP (accelerated mobile pages) stamp on your site results. This is the project by Google to ensure fast loading mobile pages.
STEP-6 Research is the key
You have to do ample amounts of research for keywords. The best way to get the best SEO is by creating great content through the use of keywords. The commercial keywords serve the purpose. You have to deliver what the visitor wants.
If a visitor wants information on the search then you have to add informative keywords. But if the visitor intends on buying something then the keywords should be according to it.
Research on your competitors is also an important aspect. To know what kind of content they are providing through their site will help you to optimize yours.
You can add publishing dates to your site content. This will help you if the visitor wants the latest content. Adding a date will serve you more traffic as the visitor may be specific about dates. You can always update the contents for the latest date.
STEP-7 Use Rich Snippets And better permalinks
The content of a website should answer a question through a short paragraph or a list for the search. Google can automatically feature it in the SERP that will gain you more traffic.
These are mainly known as Rich Snippets. Adding informative content using proper keywords will help. The more traffic will lead to a higher ranking.
Permalinks are something that visitors pay attention to more than you think. If your permalinks consist of just symbols or numbers, visitors are not more likely to trust the site.
Ugly permalinks can cause you to decrease traffic. The permalinks should consist of keywords or search results. Many times your own title would serve you well on the purpose.