Video Marketing

4 Ways To Boost Your Video Marketing Return On Investment

By Chris Christoff, co-founder of MonsterInsights, a leading WordPress plug-in for Google Analytics.

Video marketing is a powerful way to connect with existing customers, improve brand awareness with new prospects and improve sales. You can also use video to grow your email list, build social proof and much more. Here are a few video-related statistics worth considering:

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The Top 5 Digital Marketing Trends for 2022 (so far)

2022 has been a more tumultuous year than most for digital marketing trends. The combination of the COVID-19 pandemic, the continuing rollout of 5G, rapidly evolving data regulations, and the threat of recession is drastically altering the digital landscape and creating new challenges for marketers.

What have marketers been doing right so far in 2022, and how can your business

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Benefits of Financing Small Business Marketing Spend

In 2012, Dollar Shave Club spent $4,500 on a 90-second YouTube video titled “Our Blades Are F***ing Great.” Thanks to the crude tone, it went viral instantly. Forty-eight hours later, the company found itself with millions of views and 12,000 new orders.

As a small business owner, you already know how powerful marketing can be. But what if you don’t

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Top Trends for 2022 and Beyond

Opinions expressed by Entrepreneur contributors are their own.

Look around. Do you see people immersed in their phones? Well, they’re probably chatting, browsing the web or scrolling on social media. And if they’re online, there’s a good chance they’re watching videos.

What fascinates me is how video has gained popularity over the past decade and how marketers and creators have

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How B2B Businesses Can Leverage Short-Form Video

Short-form video content has taken the world by storm in recent years. Several of the most popular social media sites have rolled out short-form video sharing feeds that offer businesses a great way to get in front of their audiences.

This article will discuss how B2B businesses can leverage short-form video content for marketing and more.

What is a short-form

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