By Chris Christoff, co-founder of MonsterInsights, a leading WordPress plug-in for Google Analytics.
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Video marketing is a powerful way to connect with existing customers, improve brand awareness with new prospects and improve sales. You can also use video to grow your email list, build social proof and much more. Here are a few video-related statistics worth considering:
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2022 has been a more tumultuous year than most for digital marketing trends. The combination of the COVID-19 pandemic, the continuing rollout of 5G, rapidly evolving data regulations, and the threat of recession is drastically altering the digital landscape and creating new challenges for marketers.
What have marketers been doing right so far in 2022, and how can your business
Bernard Stolar, who as an executive at Sony and then at Sega of America played an important role in the development and marketing of the video game consoles of the 1990s, including the original PlayStation and Sega’s Dreamcast, died on June 22 in Los Angeles. He was 75.
Jordan Freeman, founder and chief executive of Zoom Platform, a video game
Ukonwa Ojo, who arrived at Amazon Studios and Prime Video close to two years ago as Chief Marketing Officer, is exiting.
In a memo to staff Tuesday about Ojo’s departure, Mike Hopkins, SVP Prime Video & Amazon Studios, wrote that he’s “reaching out to senior marketing team members in the coming days on how we best move forward.”
During her
Video marketing is one of the most powerful tools a business can use to reach its target audience.
It is engaging, informative, and can be used in a variety of ways to promote your business. In this article, we will discuss six reasons why you should start using video marketing today!
A study
In 2012, Dollar Shave Club spent $4,500 on a 90-second YouTube video titled “Our Blades Are F***ing Great.” Thanks to the crude tone, it went viral instantly. Forty-eight hours later, the company found itself with millions of views and 12,000 new orders.
As a small business owner, you already know how powerful marketing can be. But what if you don’t
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Look around. Do you see people immersed in their phones? Well, they’re probably chatting, browsing the web or scrolling on social media. And if they’re online, there’s a good chance they’re watching videos.
What fascinates me is how video has gained popularity over the past decade and how marketers and creators have
Short-form video content has taken the world by storm in recent years. Several of the most popular social media sites have rolled out short-form video sharing feeds that offer businesses a great way to get in front of their audiences.
This article will discuss how B2B businesses can leverage short-form video content for marketing and more.
