It’s been said before that LinkedIn is the new Facebook. More than ever people are sharing personal news and updates alongside their professional achievements. While taking my daily scroll through LinkedIn I’ve seen posts from connections outside of my network discussing everything from company culture to open positions, to a new baby. You
With Google announcing that they will be sunsetting Universal Analytics (GA3) in July of 2023 for the standard version and October of 2023 for the 360, it is now apparent that businesses will need to make their migration to GA4 by that date. However, businesses that are not migrating to GA4 in the
Dig deep into your memory…it’s 2014 and the ALS ‘Ice Bucket Challenge’ is everywhere. You couldn’t open Instagram or Twitter without seeing the challenge on your feeds. It simply took over the nation and possibly the world for a few weeks. A report from RTI International indicates that the 2014 challenge increased annual
Crafting a website is a lot like writing a book. Both require a theme and a plot line that guides the reader through a narrative that (hopefully) leads to a happy ending.
Every day, humans use stories or novels to inspire, entertain, and educate. Storytelling is an extremely powerful tool for any business
On August 18, Google announced it was rolling out a new algorithm update called the “helpful content update” that introduces a new sitewide ranking signal that targets low quality, unhelpful content that’s written for “search engines-first.” Google noted that this is part of a broader effort to make sure searchers see more original,
Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).
Some changes are minor and not noticeable, while others leave
Asad Kausar is CEO at Dabaran, a Chicago SEO agency that focuses on enhancing website visibility by improving search engine rankings.
There are two things you know: Search engine optimization is essential for your business’s online visibility, and it can be complicated and time-consuming. You’re busy running a company, so you don’t have time do it yourself.
CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.”
If you are new to marketing your business, you may think that having a standard website with information pages is enough. The truth is that your business needs an up-to-date, informative blog that demonstrates