Search Engine Marketing

Why You Need to Set Up GA4 Right Now

Harrison Mateika – August 10, 2022

With Google announcing that they will be sunsetting Universal Analytics (GA3) in July of 2023 for the standard version and October of 2023 for the 360, it is now apparent that businesses will need to make their migration to GA4 by that date. However, businesses that are not migrating to GA4 in the

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Pop Culture and Social Media Marketing

Aifton Coleman – August 17, 2022

Dig deep into your memory…it’s 2014 and the ALS ‘Ice Bucket Challenge’ is everywhere. You couldn’t open Instagram or Twitter without seeing the challenge on your feeds. It simply took over the nation and possibly the world for a few weeks. A report from RTI International indicates that the 2014 challenge increased annual

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How Web Design Is Like Storytelling

Anthony Gallegos – August 24, 2022

Crafting a website is a lot like writing a book. Both require a theme and a plot line that guides the reader through a narrative that (hopefully) leads to a happy ending.

Every day, humans use stories or novels to inspire, entertain, and educate. Storytelling is an extremely powerful tool for any business

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Google Launches Helpful Content Algorithm Update

Ashley Scharber – August 25, 2022

On August 18, Google announced it was rolling out a new algorithm update called the “helpful content update” that introduces a new sitewide ranking signal that targets low quality, unhelpful content that’s written for “search engines-first.” Google noted that this is part of a broader effort to make sure searchers see more original,

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What is a Google Core Algorithm Update?

Ashley Scharber – August 31, 2022

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).

Some changes are minor and not noticeable, while others leave

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Why Your Business Needs A Blog

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.”

If you are new to marketing your business, you may think that having a standard website with information pages is enough. The truth is that your business needs an up-to-date, informative blog that demonstrates

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