Search Engine Marketing

The Anatomy of Successful Landing Pages

Anthony Gallegos – May 16, 2022

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Landing pages are stand-alone pages from your website and are designed to market one specific item heavily and drive up the sales for it. You can have a landing page to generate more leads by

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Modeled Conversions in GA4

Matt Crowley – July 6, 2022

It seems like there is an announcement every week about browsers and websites putting new privacy tools in place that limit tracking of online behavior. These changes provide users with more ownership of what data is shared about their online behavior and limit organization’s abilities to gain insight from those user behaviors –

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How to Find Topic Ideas for Your Content Strategy

Michael Bergbauer – September 22, 2022

A well-thought-out content strategy has become a vital piece for business’ digital marketing efforts. Building upon the core pages of your website with supporting content – such as blog posts, buyer’s guides, FAQ pages, etc. – is a great way to improve rankings, increase awareness of your business’s capabilities, and funnel additional traffic

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Microsoft Changes for Advertisers

Chuck Forbes – July 13, 2022

Previously our team has discussed how Google and Facebook are increasing their verification for advertisers as the growing need to protect the ad experience for marketers and searches surfaced. Microsoft has now joined the party, releasing a statement that they plan to implement a new advertiser verification feature.

What Does Advertiser Verification Do?

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Google Search Console Insights Integration with GA4 Data

Matt Crowley – July 18, 2022

Google recently announced that Search Console Insights now support integration with Google Analytics 4 (GA4) properties. This is a continuation of Google’s integration of GA4 with other Google products and a welcome step. However, the reporting functionality this provides is minimal and is unlikely to be widely used.

What is Google Search Console

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Google Likes ‘Best of’ Content

Chuck Forbes – July 27, 2022

Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.


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