A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Landing pages are stand-alone pages from your website and are designed to market one specific item heavily and drive up the sales for it. You can have a landing page to generate more leads by
Many news organizations including BleepingComputer and Engadget and recently covered the latest release / update of the Firefox browser that allows users to remove certain URL tracking parameters from URLs by default. In our blog post I hope to provide more information about how this may impact your analytics and tracking efforts and
It seems like there is an announcement every week about browsers and websites putting new privacy tools in place that limit tracking of online behavior. These changes provide users with more ownership of what data is shared about their online behavior and limit organization’s abilities to gain insight from those user behaviors –
A well-thought-out content strategy has become a vital piece for business’ digital marketing efforts. Building upon the core pages of your website with supporting content – such as blog posts, buyer’s guides, FAQ pages, etc. – is a great way to improve rankings, increase awareness of your business’s capabilities, and funnel additional traffic
Previously our team has discussed how Google and Facebook are increasing their verification for advertisers as the growing need to protect the ad experience for marketers and searches surfaced. Microsoft has now joined the party, releasing a statement that they plan to implement a new advertiser verification feature.
Google recently announced that Search Console Insights now support integration with Google Analytics 4 (GA4) properties. This is a continuation of Google’s integration of GA4 with other Google products and a welcome step. However, the reporting functionality this provides is minimal and is unlikely to be widely used.
Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.
Over
It’s been said before that LinkedIn is the new Facebook. More than ever people are sharing personal news and updates alongside their professional achievements. While taking my daily scroll through LinkedIn I’ve seen posts from connections outside of my network discussing everything from company culture to open positions, to a new baby. You
