Yesterday, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this post.
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The four updates are as follows:
If you’re running Google Ads, you may have recently received an email from Google about a new Destination requirements policy. An email with scary words like “enforcing,” “disallowed ad experiences,” and “this policy change may affect your account.”
What does it all mean? What is a disallowed ad experience and how can you know if you have any? I dove
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers are content to reach an average click-through rate and leave it at that. If that’s you, you can just look at our search ad benchmarks chart below and
October:
Costumes. Columbus Day. Candy Corn.
Right?
Wrong.
October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that will help you to authenticate
By Blair Williams, the founder of the WordPress membership plugin MemberPress and affiliate program plugin Easy Affiliate.
During times of crisis, like the pandemic we’re currently going through, it becomes critical to think carefully before starting a business.
And even in more stable times, you still need to have clear plans, projections for the future and strategies to deal with
Partners Coffee just launched a new line of instant coffee for mail order and delivery, and the five-location coffee shop and roastery has some tips for doing national delivery right.
Partners is a hip, Brooklyn coffee shop with five locations around the New York City area. Inside the company, however, is a sprawling ecommerce operation that plays up the hip
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Instagram, which simply began as a photo-sharing app, has evolved into a powerful digital marketing tool, thanks to brands and influencers using it to reach a wider target audience. Today, Instagram has more than a billion active users per month. Approximately 80% of these users follow a brand, and nearly 60% of
WILMINGTON, Del., July 29, 2022 /PRNewswire/ — TMR report for
