Email Marketing

How to Create an Event Marketing Email Strategy

You know how much a well-executed event can benefit your business, but it starts with getting people in the door.

By following email marketing best practices as part of your promotion strategy, you can pack the house. 

And, once your event is over, you can use email to follow up with attendees to get the lowdown on what worked and

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Abandoned Cart Email: Everything You Need to Know

If you run an ecommerce site, you need to be sending abandoned cart email — whether you know it or not.

An “abandoned cart” is when shoppers add your products to their online shopping cart, leaving your site before purchasing.

Why did they leave? It could be because they were browsing, faced technical difficulties, or saw fees or shipping costs

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The Last Word on August 2022

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Did Email Just Defeat Social Media for Good? (Unemployable)

B2B Digital Marketing Trends: Top Channels and Tactics for 2022 (MarketingProfs)

Five Things Your Email Marketer Wants You to

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Celsius says user data compromised in email leak

For the 300,000 Celsius users with funds frozen in their accounts — some of which could be permanently inaccessible — a new update from the ailing crypto exchange won’t inspire much confidence. This week, the company notified a portion of its user base about a data breach that has led to “a list of Celsius client email addresses,” being “transferred

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AtData and Inbox Monster Partner to Empower Email Marketers

The partnership highlights the capabilities of AtData’s premier Email Verification solution and Inbox Monster’s comprehensive deliverability monitoring platform. 

NEWTON, Mass., July 28, 2022 /PRNewswire/ — AtData, a technology company specializing in first-party data-driven email solutions, and Inbox Monster, an email deliverability monitoring platform, announce a new partnership that provides email marketers a comprehensive suite of solutions to help reach

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How Spike increases productivity with its conversational

While digital transformation is accelerating rapidly, enterprises are still facing challenges like siloed communication, which often makes collaborative team efforts nearly impossible. A 2019 report by Forrester revealed that while marketing and business intelligence teams often communicate, the two groups aren’t doing so effectively because they are both often siloed. That report was three years ago, but not much has

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