Email Marketing

How to decide if you need an enterprise email marketing

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Use the following questions as a guideline to determine the answers.

  1. Do we have the right human resources in place? Employing people
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What is email marketing and how are platforms helping brands

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% over that period.

Email growth continues to chug along because it delivers consistent and impressive

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Helpmonks Launches Dedicated Small Business Email Marketing

SYRACUSE, N.Y., June 23, 2022 (GLOBE NEWSWIRE) — Helpmonks wants to simplify and streamline email marketing for small business owners and solopreneurs. The email team collaboration provider launched a new service that prevents small business owners from getting bogged down in the complexities of a larger, more collaborative email outreach platform.

Helpmonks, an email management platform, offers a variety of

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How to Generate Leads With Landing Page Giveaways

Creating an Effective Free Giveaway Website

If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy.

The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to

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Networking for Introverts (No, Really)

There’s a lot of great advice out there to help introverts master the art of networking.

And there’s a lot of advice that says it’s for introverts but isn’t.

You can hear stuff like:

“Networking is important, so suck it up and do it!”

(Yeah, that’s helpful.)

“It’s just meeting people – what’s the worst that can happen?”

(Introverts are

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Your Greatest Email Marketing Asset

If you’re planning on using email marketing to grow your business and make a greater impact in the world, you’ll have to think about a lot of things.

Your brand.

Your offer.

If you’re using one, your funnel.

Your messaging.

It can get a little overwhelming. Improving one thing might harm another. How do you juggle all these moving parts?… Read More