Email Marketing

How to Choose the Perfect Email Template

The email marketing stats are in, and they all say the same thing: email marketing is well worth your time and energy. In fact, the average email has a return on investment of thirty-six dollars for every dollar spent. But not just any email is going to get you the results you need.

Using professionally-designed email templates can help you

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Fall Email Newsletter Ideas, Templates, and Subject Lines

It is hard to believe, but fall is just around the corner. Kids are heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are

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Digital Marketing Tips for the Holidays

Back in the day, people would simply visit a local shopping mall to browse storefronts in person, looking for the best deals available while they last. But in today’s age of mobile technology, social media, and online shopping, digital marketing has rapidly become the primary mode of engagement to spread the word about seasonal offerings.

This means that in order

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How to Create a Successful Email Marketing Campaign

When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I could just “CC” everyone from my Gmail account and thoughtfully place photos of our products throughout the text like I did in Microsoft Word. I’ll never forget finishing that first email after what seemed

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How to Write Better Headlines

Whether it’s for a blog, a social media post, a YouTube video, or a web article, a solid headline can always catch a reader’s attention.

Not everyone has the time to dive into the details of every story, which is why it’s important to learn how to write better headlines — the kind that draws readers in. 

Data gathered by

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What Is SMS for Retail and How Can You Use It?

When you run a retail business, you’re always looking for ways to increase customer engagement and improve lead generation. 

SMS for retail is an important strategy for nurturing leads, improving customer engagement, and driving sales. In fact, Gartner calls it “an effective, yet underutilized, mobile tactic among marketing leaders.”

But what is SMS marketing, and how can you use it

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15 Unique Fall Fundraiser Ideas to Boost Donations

‌There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable.

If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few.

As you

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