The email marketing stats are in, and they all say the same thing: email marketing is well worth your time and energy. In fact, the average email has a return on investment of thirty-six dollars for every dollar spent. But not just any email is going to get you the results you need.
Using professionally-designed email templates can help you
It is hard to believe, but fall is just around the corner. Kids are heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are
Back in the day, people would simply visit a local shopping mall to browse storefronts in person, looking for the best deals available while they last. But in today’s age of mobile technology, social media, and online shopping, digital marketing has rapidly become the primary mode of engagement to spread the word about seasonal offerings.
This means that in order
When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I could just “CC” everyone from my Gmail account and thoughtfully place photos of our products throughout the text like I did in Microsoft Word. I’ll never forget finishing that first email after what seemed
Whether it’s for a blog, a social media post, a YouTube video, or a web article, a solid headline can always catch a reader’s attention.
Not everyone has the time to dive into the details of every story, which is why it’s important to learn how to write better headlines — the kind that draws readers in.
Data gathered by
When you run a retail business, you’re always looking for ways to increase customer engagement and improve lead generation.
SMS for retail is an important strategy for nurturing leads, improving customer engagement, and driving sales. In fact, Gartner calls it “an effective, yet underutilized, mobile tactic among marketing leaders.”
But what is SMS marketing, and how can you use it
There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable.
If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few.
As you
Hashtags are everywhere, and I do mean everywhere!
You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already using them in some way or another.
There really are many ways that you can use hashtags for your business’s social media marketing, but in the interest of time, I’m
