Alliance to launch video marketing campaign

ALLIANCE – Carnation City leaders are looking to put a spotlight on the community through a new video project. 

Alliance Area Development, the city of Alliance and HD Werks, a video production service, are looking for businesses and organizations to sponsor a digital campaign designed to attract workers to the area. 

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Rick Baxter, president of Alliance Area Development, said the project will be put on a website that promotes Alliance.

It will contain promotional videos that highlight different locations and events, such as the city’s parks or the Greater Alliance Carnation Festival. Surrounding these videos will be the names of different Alliance-based companies. Visitors will be able to click on these company names and watch videos that give them an overview of the company.