Month: July 2022

How to decide if you need an enterprise email marketing

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Use the following questions as a guideline to determine the answers.

  1. Do we have the right human resources in place? Employing people
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How B2B Businesses Can Leverage Short-Form Video

Short-form video content has taken the world by storm in recent years. Several of the most popular social media sites have rolled out short-form video sharing feeds that offer businesses a great way to get in front of their audiences.

This article will discuss how B2B businesses can leverage short-form video content for marketing and more.

What is a short-form

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What is email marketing and how are platforms helping brands

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% over that period.

Email growth continues to chug along because it delivers consistent and impressive

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